BUSINESS ACCELERATION OR LEAD GENERATION?
Let us Demystify Google for you
What are your choices?
1. Pay per Click - Mugs game - throw money at it!
Why? - anyone with deep pockets can do that - which means you can be beaten easily (usually)
2. Designed Success
Why? - you can achieve long term results quickly and it is way cheaper than Pay per Click
(just needs you to engage and think)
GOOGLE STRATEGY
Expert Guidance
Google rewards Integrity - There are no shortcuts
That does not mean great results take time!
You need a well designed strategy
That completely involves the business owner
Some simple powerful planning sessions
Then it is all down to execution
And you can get results in hours IF you know how!
MISTAKE 1
Grow Your Business
It is all about the design and that 1st Impression
Mistake 1 - A pretty website
Think about cause and effect
Does Google Rank design - NO
Does Google reward a site "Designed to Perform" Yes
What are the key elements"
Design
Content
Customer Journey
It about Balance - download Website Strategy - Mistakes to Avoid
MISTAKE 2
Achieve Your Goals
Traffic - Publish Tonnes of "stuff"
Quality
There are tools that tell you exactly how long an article needs to be
Content has to fit a journey you want to take the customer on - like this simple illness example
Awareness stage "I feel ill"
Consider stage "I think I have a cold, what's the best cure?"
Convert Stage "I need Lemsip max strength, I'll get it in Boots"
How many content strategies, design that kind of content journey?
The key is to place information they want at each stage that leads them to you, your service or product.
If you ask your marketeer you may get some interesting answers!
More importantly where are you?Where are you putting content?
On YOUR website or where people learn?
MISTAKE 3
Expert Guidance
Google rewards detail and the perfect triangle - how?
Look at a Google search return
Today it will feature the "words return/response" however,
Increasingly a strip of "Images" feature on page 1
The Top "Tagged Images" for the search term
Those images push at least 1 "click competitor" off Page 1.
You have to have an image strategy, especially when you understand how fast the brain processes an image!
The Top "Tagged Videos" will often feature on Page 1, too.
ALL images and Videos are linked back to your articles!
So a smart Google strategy uses images and video's to push competitors off Page 1, to increase you message speed of comprehension, plus increase clicks from images.
So to dominate page 1 you have 2 choices PAY for per Click ads
Or just think "how am I going to feature for words, images and video?"
TIP: Google knows you understand an image 60,000 times faster than a word!